
After living not that far from one of these dog tracks for over 10 years, I just now found out that, yes indeed, some promoters decided this was a great plan!
The industry faced a similar crunch in the 1930s, when the enthusiasm for going to the dogs was, in fact, going to the dogs. Promoters were faced with a glut of venues, including some recent purpose built stadia, and not enough punters to fill them. Novel entertainments were introduced including motocross, speedway, stock car racing and amateur athletics.
As exciting as these attractions were, surely none could compare with the spectacle unleashed on Londoners on 11 December 1937. It was a Saturday night and Romford Stadium was packed. It had rained heavily days running up to the event, making the going particularly heavy. The race card featured three additional races and there was palpable excitement in the air. The promoters had blended the best of greyhound racing, the zoo and the circus to develop the cheetah races.
Surely the speed, athletic grace and sheer exotic danger of the racing cheetahs would make this a winning proposition. The promoters had high hopes; they had invested heavily in the scheme and would stage races at both Romford and Harringay.
Spoiler: That worked out about as well as you might expect. Well worth a read for some of the details.
The Argus, reporting all the way from Melbourne, Australia, noted that: “Unlike the greyhound, a cheetah is attracted solely by the bait and cares nothing for racing glory”, before ruefully concluding that: “may be, however, that the racing spirit in the 12 cheetahs now in England has not yet been fully developed.”
After a few sessions, the spectacle of seeing big cats in the arena wore off and the spectators were left watching bored cheetahs wander around and even curl up for a nap. Whether cheetah racing stopped because it was no longer as interesting, because of pressure from rival greyhound stadia or complaints from locals afraid of the big cats in their backyard, it didn’t last beyond its first season.
Romford’s race promoter had got his publicity and big crowds and cheetah racing would be consigned to become one of the curios of sporting history. It is an arresting enough story to be dug out by local history enthusiasts and appear in occasional newspaper columns.
A little more info: Cheetah v Greyhound: Romford Dogs.
The animals were kept in the kennels at Romford, much to the consternation of people living nearby. Their handler, an Australian women, Ruby Henderson, tried to calm people by saying to the press “they (the cheetahs) are like overgrown cats”. She then added, in case the punters got too close, ‘ but while a cat has a lick like a small nutmeg grater, cheetahs have a lick like a barbed wire fence”

(Note: I am NOT endorsing greyhound racing, with or without big cats involved. Just sharing this for the local history curiosity factor.)
The great Romford and Harringay cheetah races! – Almost History

