It’s called the foot-in-the-door method. First, you propose something that is slightly outside of allowable norms: denying gay people wedding cakes on grounds of “religious freedom”. Then, you slowly ramp up how extreme your demands are, coercing the other side to giving a tiny bit of ground each time, until you’ve shifted the entire fucking playing field. Conservatives are also very fond of the door-to-face method, which is demanding something completely outlandish that you know will be refused, and then asking for something less ridiculous by way of compromise, again resulting in a gradual shift in norms until views that were once considered moderate or reasonable become unthinkably liberal by destroying people’s sense of standards. The combination of these methods is called the “foot-in-the-face” method, which sums up where this whole thing is headed quite nicely.
Urocyon's Jaunts 2.0 
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