clocksarebigmachinesareheavy:

weareourowndevils:

bewarethebibliophilia:

sideshowcomics:

bewarethebibliophilia:

1970s canned goods label designs, from The Art of the Label by Robert Opie. We can see the Helvetica type family really taking hold in this era. And that Biba can was not a regular market item; those were high-fashion baked beans. 

My favorite design of the lot: meat and liver cat food.

There’s something very strict and minimalist about the evaporated milk can, it kinda looks liks something you’d find in a military ration or a soviet household.

That’s true, and there were many “generic” or “no-label” products common in the U.S. through the 1980s that featured packaging that was just the item name in all-caps black on white background (see: BEER), until it became apparent that this kind of packaging offered negligible cost savings and that they might as well try to dress them up a bit more.

Side note about Dougal: for anyone not already aware of the original show (The Magic Roundabout) there was an established history to this character in the mid-1960s to late 1970s, well before the infamous 2005 film. The US version of the film was especially notorious, though I haven’t seen it.

must be from the UK…i dunno….strange but i like the image

They are British. Tesco was a discount supermarket so the labels were designed to look like no money had been spent on creating them so the contents would be good value. Sainsbury’s was more upmarket so the labels looked more like thought had gone in to them, and therefore trying to make people think the contents must be good quality.